Nash-Kelvinator's President George W. Mason saw that the company needed to compete more effectively and insisted a new car had to be different from the existing models in the market. The Rambler was designed to be smaller than contemporary cars, yet still accommodate five passengers comfortably. The Nash Rambler established a new segment in the automobile market and is widely acknowledged to be the first modern American compact car. Wikipedia.org -- http://en.wikipedia.org/wiki/Nash_Rambler